December 24th, 2009 | 
Author: 
Many holiday shoppers wait until the last minute to do their Christmas shopping. This is not news. Here’s the news – there’s a great new way to capture these Johnny-come-lately shoppers – it is with mobile marketing.
Mobile Marketing
Mobile marketing is the promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Internet Retailer – the respected ecommerce magazine -projects sales received through eBay’s mobile website and application will be over $500 million this year. This alone should be proof that your business needs to take advantage of mobile marketing to stay competitive in today’s retail market.
Want more proof? The Kelsey Group, a renowned marketing research company, predicts that the mobile advertising industry will grow to $3.1 billion in 2013 up from $160 million in 2008. The firm also predicts that mobile search marketing will account for 73% of mobile marketing by 2013, up from 24% in 2008, and that SMS-based campaigns would shrink to 9%, down from 63% in 2008. Display-based campaigns are expected to stay relatively steady, up to 18% from 13%.
Typical mobile marketing today is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most popular delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns. But new technologies for mobile marketing are popping up as fast as next generation smart phones.
Here are just a few of the new capabilities mobile devices will feature:
- Augmented reality mobile campaigns, which overlay the user’s phone display with location-specific information about products and services.
- 2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information.
- GPS messaging, which incorporates location-specific messages that the user picks up when he comes into range.
- Location-based service (LBS), which detects the area the user is connecting from (geolocation) and sends marketing messages for businesses in that area.
Vesta Digital – a fully integrated website and mobile marketing developer – can show you how to capitalize on this new marketing trend with our mobile marketing services that include custom mobile website development and cutting edge applications.
Random Posts
Posted in articles
Leave a Reply
- Your Free Money Making Blog – Blogging to the Bank Review July 29, 2010People used to blog their thoughts and views while some make money monetizing the blog contents. Blogging is quite around since few years and everyone wants to blog whether it’s personal blog or commercial blog, to maintain as a hobby or to make money online. My friend Rob Benwell making fortune with blogs and blogging on [...] […]
- Okus.in released Promotional Video July 28, 2010Hey Guys, we are just moving forward and making our presence in Social Marketing. As we know Facebook and You Tube still the hottest platforms to get benefited by promoting affiliate programs. There are so many affiliate networks which like social networks traffic. Now, We are just moving into social networks to promote our affiliate [...] […]
- Perpetual Traffic Formula Review July 27, 2010My friends Ryan Deiss, announced the release of Perpetual Traffic Formula very shortly. It will be a great moment when Perpetual Traffic Formula will be in public. My online buddies asked me to place a review of perpetual traffic formula before the release so, I took little information about the product and the report, Where [...] […]
- Need Good Domain Names Try – .CO Domains July 27, 2010Widely accepted as the short term for ‘company’, ‘corporation’, .CO represents a unique opportunity on internet for businesses and individuals. Simply put, .CO is global, recognizable and memorable, and therefore highly desirable in this competitive business environment. The registration rules for .CO domains were significantly relaxed at the end of 2009. N […]
- eLeadMedia Affiliate Network Review July 22, 2010eLeadMedia is one of the fastest Growing online affiliate network where advertisers pay only for new customers, leads, or any other specific campaign result. The company generates millions of new customers for advertisers every month and helps publishers monetize ad inventory through its performance-based ad publishing platform. eLead Media was Created by G […]